Another Outsider’s RenEx Experience!

Check out what Bobby Coleman had to say after attending the RenEx Equipment Workshop in October:

“There are very few moments in an individual’s life where an experience will leave their mind spinning at full speed for weeks on end.  I, along with 50+ other HIT enthusiasts, experienced one of those moments when I was introduced to the Renaissance Exercise Equipment line at their workshop in October 2011.

The level of engagement and post-trial reactions amongst the participants during the hands-on portion of the workshop was the biggest “a ha” moment for me.

Every conversation centered around one common theme, “I’ve never experienced anything like this.”

Never before had I witnessed 100% user satisfaction on a piece of equipment amongst a group of exercise professionals

Their experiences left them raving about how they were able to reach a level of momentary muscular failure in a quicker period of time than ever before.

They were raving fans!

That’s what we all want, right?

Why was this important?

Like many of you… we are directors, business owners, and instructors who are continually trying to find new ways to attract and retain new clientele.

I am currently the Director of Operations for a multi-million dollar producing facility that occupies over 35,000 sq. ft., includes 170+ pieces of equipment, and services over 7,000 home members.

During my time as Director, we have achieved numerous milestones and are used as the pilot location for new initiatives and roll-outs.

I don’t mention this to impress you, rather to impress upon you that through trial and error we have probably screwed up just as much as the next guy.

However, through those periods of trial and error are when you find out what is most effective and what really works.

We are continually creating new systems and implementing new strategies how to increase profitability in regards to membership and training revenue.

The workshop left me asking myself numerous questions during my five-hour journey back to Washington, DC.

These questions were not centered on the technical portion of the equipment.

Rather, they were focused solely on the equipment’s ability to increase business for those who carried the equipment.

What if this equipment was so effective that it would literally increase the profitability of ones business?

• “Is it possible for your equipment to convert and retain more clients?

• “Will this equipment increase ones ability to reach a level of inroad at a quicker rate?”

• “Will this equipment provide such a memorable experience to the end user that it will increase the rate of referrals?

When operating any business, we need to fully understand the needs of the consumer.

In order to be effective at filling the consumer needs with a solution – we need to understand the primary goal of that individual.

Through my years of interaction with new clients there is one conclusion that I come to – every single client comes to our facility looking for results.

This is worth repeating – a fact often neglected in business – every single client is looking for results.

I will briefly touch on the three questions that I’ve found myself asking repeatedly over the past few weeks.

I will answer these from an end user prospective, as I have made the trip from Washington, DC to the facility in Beachwood, Ohio just about every other week for the past six weeks.

1.)    Is it possible for your equipment to convert and retain more clients?

Seems like an odd question. You’ve been taught that it’s YOU who will convert and retain new clients, right? After all, people buy from those they know, like, and trust. While this is true, this isn’t completely accurate. You could be the nicest and most knowledgeable person in the world, but if your product doesn’t deliver, you will find yourself running short on clients at a fast rate. We all know that the first introduction of a new client is critical in converting them from a potential client to a paying client. I can speak first hand from experience that after being put on the ventral torso machine at the Renaissance Exercise Equipment Workshop that I was completely sold.

In fact, the one way 337 mile commute (674mi. round trip) from my hometown to the Beachwood location every two weeks to experience this line of equipment should be the biggest indicator that I am truly hooked. I believe that the level of effectiveness of this equipment will be the strongest tool one can use to convert their prospects into clients (just ask anyone who has been on the equipment).

As for retention, our ability to retain clients in this industry is directly related to the level in which we produce results for our clients. Clients will stay with you long term if they are continually progressing and experiencing results. I can’t think of a better way to determine progression than that put together by the RenEx Protocol.

    2.) “Will this equipment increase ones ability to reach a level of inroad at a quicker rate?”

    This is an interesting question and one that needs to be closely considered. Josh says this equipment enables the subject to “get out of their own way”. Because of the removal of roadblocks, the subject achieves their objective of inroad at the fastest rate possible.

What does this mean for your client?

They reduce their time spent “working out” by over 300% while dramatically increasing their results.

Isn’t this what we want after all?

Who wants to spend 2+ hours in the gym with minimal results?

Something else to consider…

If the client reduces their time working out by over 300% this results in your schedule opening up for more business by over 300%.

Does the effectiveness of the RenEx Equipment have a direct relationship to the ability to train more business producing greater results for the client and business?

You do the math.

3.)    “Will this equipment provide such a memorable experience to the end user that it will increase the rate of referrals?

        We all understand the importance in the power of referrals. Businesses that thrive and experience long term success are those who build a strong foundation on internal business referrals. Are your clients talking about your services and products to their friends, family, and business contacts? If not, you’re not delivering a level of experience that they want to share. There is a reason why companies like Apple do little to no advertising – they create a movement with a culture that is second to none. We have the ability to do this through delivering a level of service that only the best equipment can provide.

I witnessed over 50+ participants in a hotel room in Ohio raving about how amazing their experiences were – no paid endorsements. I can only imagine what will happen in the months and years to come when people are introduced and are able to experience first hand the workout the RenEx Equipment line offers. These are the types of conversations that will get people talking. Referrals explode when you have a product worth talking about.

In conclusion, I strongly believe that the Renaissance Exercise line of equipment is the future of exercise.

It ultimately delivers the key objective that every subject is looking for – results.

From a business perspective, this is the all-in-one tool that business owners have been searching for.  No longer will clients be misguided by professionals who tell them “it’s just another tool in the toolbox”.

Even more, no longer will business owners have to continually add to their confused box of clutter with pieces of equipment that are never used.

I believe with the emergence of Renaissance Equipment, owners will now be able to completely replace their old pieces of equipment with the 8-10 pieces provided by Renaissance Exercise.

The ability to have an all-in-one tool that will convert and retain a higher percentage of clientele, increase productivity by over 300%, and explode your business on referrals with raving fans is now available.

I encourage you to ask yourselves this one question.

Are you able to use your equipment as a tool to do the selling for you?

If so, I look forwarded to visiting your facility to experience a workout on your Renaissance Equipment Line.

One thing I know for sure…

We as clients and owners can now be committed to progression, and not confused by variation.”

 -Bobby Coleman

Tagged as: High Intensity Training, Renaissance Exercise, RenEx