Another Outsider’s RenEx Experience!

13 comments written by Joshua Trentine

Check out what Bobby Coleman had to say after attending the RenEx Equipment Workshop in October:

Bobby Coleman

“There are very few moments in an individual’s life where an experience will leave their mind spinning at full speed for weeks on end.  I, along with 50+ other HIT enthusiasts, experienced one of those moments when I was introduced to the Renaissance Exercise Equipment line at their workshop in October 2011.

The level of engagement and post-trial reactions amongst the participants during the hands-on portion of the workshop was the biggest “a ha” moment for me.

Every conversation centered around one common theme, “I’ve never experienced anything like this.”

Never before had I witnessed 100% user satisfaction on a piece of equipment amongst a group of exercise professionals

Their experiences left them raving about how they were able to reach a level of momentary muscular failure in a quicker period of time than ever before.

They were raving fans!

That’s what we all want, right?

Why was this important?

Like many of you… we are directors, business owners, and instructors who are continually trying to find new ways to attract and retain new clientele.

I am currently the Director of Operations for a multi-million dollar producing facility that occupies over 35,000 sq. ft., includes 170+ pieces of equipment, and services over 7,000 home members.

During my time as Director, we have achieved numerous milestones and are used as the pilot location for new initiatives and roll-outs.

I don’t mention this to impress you, rather to impress upon you that through trial and error we have probably screwed up just as much as the next guy.

However, through those periods of trial and error are when you find out what is most effective and what really works.

We are continually creating new systems and implementing new strategies how to increase profitability in regards to membership and training revenue.

The workshop left me asking myself numerous questions during my five-hour journey back to Washington, DC.

These questions were not centered on the technical portion of the equipment.

Rather, they were focused solely on the equipment’s ability to increase business for those who carried the equipment.

What if this equipment was so effective that it would literally increase the profitability of ones business?

  • “Is it possible for your equipment to convert and retain more clients?
  • “Will this equipment increase ones ability to reach a level of inroad at a quicker rate?”
  • “Will this equipment provide such a memorable experience to the end user that it will increase the rate of referrals?

When operating any business, we need to fully understand the needs of the consumer.

In order to be effective at filling the consumer needs with a solution – we need to understand the primary goal of that individual.

Through my years of interaction with new clients there is one conclusion that I come to – every single client comes to our facility looking for results.

This is worth repeating – a fact often neglected in business – every single client is looking for results.

I will briefly touch on the three questions that I’ve found myself asking repeatedly over the past few weeks.

I will answer these from an end user prospective, as I have made the trip from Washington, DC to the facility in Beachwood, Ohio just about every other week for the past six weeks.

1.)    Is it possible for your equipment to convert and retain more clients?

Seems like an odd question. You’ve been taught that it’s YOU who will convert and retain new clients, right? After all, people buy from those they know, like, and trust. While this is true, this isn’t completely accurate. You could be the nicest and most knowledgeable person in the world, but if your product doesn’t deliver, you will find yourself running short on clients at a fast rate. We all know that the first introduction of a new client is critical in converting them from a potential client to a paying client. I can speak first hand from experience that after being put on the ventral torso machine at the Renaissance Exercise Equipment Workshop that I was completely sold.

In fact, the one way 337 mile commute (674mi. round trip) from my hometown to the Beachwood location every two weeks to experience this line of equipment should be the biggest indicator that I am truly hooked. I believe that the level of effectiveness of this equipment will be the strongest tool one can use to convert their prospects into clients (just ask anyone who has been on the equipment).

As for retention, our ability to retain clients in this industry is directly related to the level in which we produce results for our clients. Clients will stay with you long term if they are continually progressing and experiencing results. I can’t think of a better way to determine progression than that put together by the RenEx Protocol.

    2.) “Will this equipment increase ones ability to reach a level of inroad at a quicker rate?”

    This is an interesting question and one that needs to be closely considered. Josh says this equipment enables the subject to “get out of their own way”. Because of the removal of roadblocks, the subject achieves their objective of inroad at the fastest rate possible.

What does this mean for your client?

They reduce their time spent “working out” by over 300% while dramatically increasing their results.

Isn’t this what we want after all?

Who wants to spend 2+ hours in the gym with minimal results?

Something else to consider…

If the client reduces their time working out by over 300% this results in your schedule opening up for more business by over 300%.

Does the effectiveness of the RenEx Equipment have a direct relationship to the ability to train more business producing greater results for the client and business?

You do the math.

3.)    “Will this equipment provide such a memorable experience to the end user that it will increase the rate of referrals?

        We all understand the importance in the power of referrals. Businesses that thrive and experience long term success are those who build a strong foundation on internal business referrals. Are your clients talking about your services and products to their friends, family, and business contacts? If not, you’re not delivering a level of experience that they want to share. There is a reason why companies like Apple do little to no advertising – they create a movement with a culture that is second to none. We have the ability to do this through delivering a level of service that only the best equipment can provide.

I witnessed over 50+ participants in a hotel room in Ohio raving about how amazing their experiences were – no paid endorsements. I can only imagine what will happen in the months and years to come when people are introduced and are able to experience first hand the workout the RenEx Equipment line offers. These are the types of conversations that will get people talking. Referrals explode when you have a product worth talking about.

In conclusion, I strongly believe that the Renaissance Exercise line of equipment is the future of exercise.

It ultimately delivers the key objective that every subject is looking for – results.

From a business perspective, this is the all-in-one tool that business owners have been searching for.  No longer will clients be misguided by professionals who tell them “it’s just another tool in the toolbox”.

Even more, no longer will business owners have to continually add to their confused box of clutter with pieces of equipment that are never used.

I believe with the emergence of Renaissance Equipment, owners will now be able to completely replace their old pieces of equipment with the 8-10 pieces provided by Renaissance Exercise.

The ability to have an all-in-one tool that will convert and retain a higher percentage of clientele, increase productivity by over 300%, and explode your business on referrals with raving fans is now available.

I encourage you to ask yourselves this one question.

Are you able to use your equipment as a tool to do the selling for you?

If so, I look forwarded to visiting your facility to experience a workout on your Renaissance Equipment Line.

One thing I know for sure…

We as clients and owners can now be committed to progression, and not confused by variation.”

 -Bobby Coleman

{ 13 comments… read them below or add one }

avatar Joshua Trentine December 30, 2011 at 3:12 pm

Bobby has been driving into Cleveland to train every other week since the worshop…he comes in from Washington, D.C.


avatar Joshua Trentine December 30, 2011 at 3:22 pm

I’ve had a few people ask me who Bobby Coleman is beyond the information in this article….in the name of full disclosure he is Al Coleman’s younger brother.


avatar Mario Di Leonardo,MD December 30, 2011 at 3:58 pm

Ironically , I am not surprised by this experience and observations.
The field of exercise science is truly in the Dark Ages. After a blip , – oh and what a blip by Arthur Jones, the average personal trainer is nothing but a sickening parrot of today’s prevailing beliefs about exercise – AND THEY
AGO. Just add a little “CARDIO”.
In short, I’m a profound believer in HIT and RenEx has now reached the summit.
It’s time to tell the world by all means of communication possible, including TV and, though some may cringe, even Dr. Oz..
Gentlemen, go for it – whatever it takes – because this is the future, period.


avatar Joshua Trentine December 30, 2011 at 4:04 pm

Bravo Dr. Di Leonardo!

The future of exercise is here.


avatar Carl December 30, 2011 at 6:35 pm

Impressive testimonial. But to point out the obvious: commuting 10 hours to shorten your workout, even a 300% reduction, hardly seems time effective!


avatar Joshua Trentine December 30, 2011 at 7:07 pm

Maybe….if all other things were equal.

ie; end result…..joint health and potential to not only avoid injuries , but the ability to rehab old ones.

We actually have quite a few clients that commute 2hrs or more weekly.


avatar Bobby Coleman January 1, 2012 at 8:35 am

Mario- You’re spot on. People DO need to hear about this. All it takes is for a person to experience this protocol on the new line of machines with instruction by Josh, Al, Gus, Ken, or Jeff and they will know what it’s all about. I’ve never experienced anything like it.

Carl- While a 10 hour roundtrip commute may have one question “is that really an effective use of their time”, I’ve always been committed to achieving my desired result in minimum time. Maybe I should just move to Beachwood and cut the commute by 9hrs and 55 minutes. 🙂

I’m looking forward to making the trip again in a couple weeks.


avatar Joshua Trentine January 3, 2012 at 6:38 pm

Naw, that would be too easy 🙂


avatar Travis Weigand January 3, 2012 at 7:04 pm

After visiting enough times, I got fed up and decided to move to Cleveland. It was a good choice.


avatar Craig January 6, 2012 at 7:35 pm


Well… you are obviously a hard core fan of this equipment. Still, that you are willing to make the commute says something about how different it must be. Particularly since you seem to be ‘in the business’, and must have access to all the other alternatives in the DC area.

@ Travis – If you weren’t kidding, and that was the only reason you moved, then that is the definition of drinking the kool-aid! 🙂 Not that I have anything against Cleveland – my mother and sister both live in Olmsted Township, just south of Westlake. I must have driven by the Overload Fitness place at least a half dozen times in the last couple of years. Of course, that is a 12-hour drive from my home in Connecticut, so I am unlikely to become a client. 🙁

But I guess that gets me to my point: as wonderful as this gear is, I suppose it is a hit or miss proposition as to whether or not a significant portion of your readership will get a chance to use this gear.

Recently, I checked the directory at the BBS web site to find out if there were any facilities near me that offered training HIT/SS style training. The only ones in Connecticut were down near Greenwich. No surprise I suppose – a wealthy suburb outside of New York, with lots of people who have more money than time. What really surprised me was no listings at all for Massachusetts, not even the upscale Boston suburbs…..


avatar John Tatore January 7, 2012 at 8:22 am


I’m the one in Greenwich … which also has Darien & New Canaan which are very wealthy towns also and within 30 minutes of my studio. Believe it or not … I have many clients that are ordinary non-wealthy people. Also the more money people have the more things they seem to have to be involved in. They love the once a week which is 90 to 95% of my business.


avatar Bobby Coleman January 7, 2012 at 8:26 am

@Craig- Thanks for your response. I understand where you’re coming from, with the lack of available “HIT” equipment – I don’t have too many facilities around me here in DC. We have a couple super slow facilities around here but I’m also a bit picky as to who I’m comfortable training with. I’ve gotten used to my brother instructing me through these workouts ,so it would probably be an different experience if I did go somewhere else. MedEx machines are fantastic but still hold nothing to the RenEx line.

The facility I run has everything that a typical facility would have (nautilus, hammer strength, pre core, techno gym, ect.) It’s packed with every piece of equipment that a commercial would have. All in all, if it was up to me, I’d trade the total 250+ (including cardio) pieces of equipment in for a couple RenEx lines.

People would be more effective. People would get in and get out quicker. And most importantly, the business would stop wasting money on tons of useless equipment. 🙂

If you’re ever back in the Cleveland area, make sure you stop and visit Josh. It’ll be an experience you can take with you for along time…just be careful…it may ruin your normal workout experience. 🙂


avatar Eric February 15, 2012 at 4:58 pm

Hi Bobby! Are you the manager of Washington Sports Clubs, as found here ?
Will you be putting RenEx in all of the clubs in the DC area?


Leave a Comment

Previous post:

Next post: