Jun
28
2011

Revealed: Secrets of a Million Dollar Studio Owner

17 comments written by Kristina

Since we launched Renaissance Exercise a few months ago we have had countless inquiries regarding the success of our personal training studios, OVERLOAD Fitness.

Well, today I’m going to share with you the secret to our success.

This video pretty much sums it up.

So grab a bucket of popcorn (or protein shake) and sit back while I reveal publicly the secret to our million dollar business!

If you would like more information on how you can transform and triple your business just like we have simply click here.

Just as this has been for us, this may be the most important thing you ever do to grow your business and live the lifestyle you want.

Click here for more about our secret weapon to success!

{ 17 comments… read them below or add one }

avatar Jonas Olofsson June 28, 2011 at 5:38 pm

Intresting, does NPE have a webpage you could direct me to?

//jonas

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avatar Dwayne Wimmer June 28, 2011 at 5:56 pm

Good Stuff

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avatar Jeff Tomaszewski June 30, 2011 at 6:34 am

Thanks Dwayne,
As I stated in my previous blog post Your #1 Job As A Business Owner I discussed how MARKETING is your primary focus. It took me several years to learn this.
I thought if we were the best INSTRUCTORS then business would thrive. That is not the case. You MUST be both!
I have worked over the past 3 years going from an Instructor to a Business Owner and that shift required me to learn all new skills one of which is marketing. NPE has taken the learning curve out of it for me. It’s like a MBA in Fitness Business. Without them we would not be where we are today.
Jeff

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avatar Joshua Trentine June 28, 2011 at 6:12 pm

Jonas,

just hit the “click here” links

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avatar Joshua Trentine June 28, 2011 at 6:22 pm

That’s Jeff T. , CAPTAIN of the OVERLOAD ship.

You won’t find a guy more diverse in his information about running this type of business. Jeff is an expert in our protocol, he is an expert in running business systems, he’s an expert in Physical Therapy. He has degrees in Psychology, Athletic training, Exercise Physiology and a masters in business from the school of hard-knocks :-). Jeff taught Anatomy and Physiology at Case Western and was a track coach too, not to mention he was an elite athlete himself.

Did i mention that Jeff qualified to turn professional as a natural bodybuilder after only 1 year of competing(using RenEx systems)? lol it only took me like 20 🙁

Thank goodness we have him.

I would listen to what he says here.

NONE of this information we share here matters if you can’t drive clients in the door to show them how great Overload Fitness and Renaissance Exercise are.

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avatar Ed Miner June 29, 2011 at 10:35 am

Jeff and Josh:

As a customer I am always curious about the source of the discipline in successful products-particularly in the service sector. Vision is essential but vision without discipline leads to, well, bankruptcy?

It is clear to us that the consistent high quality is present in every encounter with any employee.

Curiosity satisfied.

Ed

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avatar Jeff Tomaszewski June 29, 2011 at 5:52 pm

Ed,
Thanks for your comments!
As a business you must have a clear vision, core values, mission statement and goals to support all of the above.

We have been presented many opportunities that seemed too good to be true but we have had to turn them down becuase they are not in alignment with our vision, core values and mission statement. As you stated, in order to stick to this you MUST have tremendous discipline. We pride ourselves and our business on this attribute.

Thanks again!
Jeff

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avatar Jonas Olofsson June 29, 2011 at 4:23 am

Thx!

Something complete different: Could you give phone consultations if I “only” have access to Nautilus Nitro + free weights? Also, food (raw) consultations?

Since Ive adopted “Ren-Ex” style (stoic perfect form, pushing againts dead stop at top, etc) Ive growed, first time the last ten years probably.

Problem now Im to strong for several Nitro machines (really small stacks). For an example: you Josh gave me the great advice to insert Hip Extension before Nitro Legpress to pre exhaust. Now this combination is to easy also! Implanning to do: Nautilus Low back-leg curl-hip extension-leg extension-leg press back to back to make the weight stack at the legpress heavy again but are unsure if this combination “breaks” some Ren-Ex “best practise”?

Anyway, feen free to comment if you can/have time for it.

//Jonas

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avatar Scott Springston June 29, 2011 at 9:43 am

==Scott==
So knowing next to nothing about business let me see if I understand what Jeff, the guy in the video is saying? To sum it up Joshua and Jeff went into business together but then found out that it was hard to get clients regardless of how good the facility was. They merged with this other fellow and then with some marketing group named MPE which helps businesses like Overload fitness and others find clients?

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avatar Jeff Tomaszewski June 30, 2011 at 6:45 am

Hi Scott,
You pretty much summed it up.
Josh and I met while working in the physical therapy industry. After about 4 years working together I left to pursue my Masters degree in Exercise Physiology at Case Western Reserve University and to become the Athletic Trainer as well. Josh left shortly after I did and started what we know today as OVERLOAD FItness with three of his former physical therapy clients and three pieces of SuperSlow Systems equipment (Leg Press, Ventral Torso and Compound Row). It just goes to show that you don’t need a lot to get results. Josh was at that time a certified MASTER instructor learning dircetly from Ken Hutchins. Josh then grew the business out of his living room mind you up to 90+ sessions a week. He and I then partnened together to form OVERLOAD Fitness at our first location in Beachwood, Ohio.
Long story short, we quickly grew our business but not at the rate we wanted to. We did NO marketing at that time. As the video tells the rest, I found NPE and that was the turning point making practically tripling our business in 3 short years to over a Million dollars in gross revenue. Without NPE’s coaching and business systems we would not be where we are today and that is exactly why I shared this video.
It was NOT to brag about our success. It was to show others who may be struggling to have the business and the life they dream of that there are resources out there to help you succeed. I think our resutls have proven just that.
Thanks for your comment!
Jeff

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avatar Scott Springston July 1, 2011 at 1:26 pm

==Scott==
I have a friend who has collected almost every possible piece of Nautilus equipment etc all his life in hopes that someday he could leave his boring 9–5 job and open and exercise facility someday. A Michael Petrella dream ha ha..He really knows his stuff and has worked for several gyms in the past and is very enthusiastic and has a great mind for business but he is alone with no partners. He has no backing from anyone else. I think the biggest road block though is finding customers. Many a time we have thought about this place and that to house his facility but the bottom line always seems to be , no matter how much he knows or how great his facility might be , the big question is how to get enough people to want to come to his place so he could make enough money to stay in business and not lose everything. I guess that corporate connection could be a life saver?

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avatar Travis Weigand June 29, 2011 at 2:02 pm

This is the story I’ve looked forward to hearing for quite some time! I think this interview speaks volumes about the protocol and the company. Very glad you’ve shared this!

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avatar Jeff Tomaszewski June 30, 2011 at 6:50 am

Travis,
Thanks for the comment.
See my reply to Scott on this page. It tells a little more of the story (i.e. How Josh actually started the business).
This has been a long yet short journey and never one I would have expected. It is amazing where life takes you when you are focused on the end result and you search for the best path to follow. NPE has helped us gain speed and they do it time and time again for hudreds of fitness businesses across the world. We have had so many people ask us how we have grown so quickly and we thought it was finally time to share.
Thanks,
Jeff

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avatar overfiftylifter June 30, 2011 at 6:22 pm

Enjoyable video. Used a management group many years ago but in a different profession.

I was told that the business has a gross of near one million dollars, which I assume was for the two facilities. Can you inform us what the business nets? In the business management field, a lot of big gross numbers are frequently put up. But when you speak in private with many of those that are presented as their most successful clients you learn that they net very little. Please be careful.

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avatar Joshua Trentine July 4, 2011 at 11:56 pm

Those numbers were from last year, they are not inclusive of the entire business but rather one aspect that was was most affected by the NPE relationship.

I don’t share net income of the business.

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avatar Jeff Tomaszewski July 5, 2011 at 6:43 am

I appreciate your statement regarding businesses throwing out big gross numbers to make themselves sound bigger than they are.
Let me assure you, our business is NOT a charity. We make a significant profit. That is the beauty of NPE (Net Profit Explosion). They help ensure that you run a profitable business.

One thing I can tell you is that we have invested a significant amount of our profit back into our business and this is one reason for our success and for the ability to create other ventures such as Renaissance Exercise. If our training faciliites are not profitable Ren Ex would not exist. People fail to realize that it takes time and money to produce a site like this.

At the end of the day we are very aware of our profit margins and we look at out financial metrics very closely. This is one problem I see with many businesses. They have no idea what their numbers look like. NPE has helped us to get a very clear vision and current picture of the financial state of our business.
Thanks for the comment as I believe this is an area that can drive someone out of business.

Jeff

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avatar Hugh July 7, 2011 at 7:22 am

I’d like to second Jeff’s comments and assure skeptics that NPE teaches profitability. But, the “student must be ready.” Just as to successfully employ Renex methodology and equipment you have to give-up old ways of thinking and doing, you have to be ready to do the same with what NPE teaches.

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